Weidmuller World won the 2023 German Brand Award. “Weidmuller World” is an immersive experience space created by Weidmuller in the Detmold pedestrian area. It is used to hold various exhibitions and activities to let the public know about various innovative technologies and solutions provided by this company specializing in electronic equipment and electrical connection.
Experience Weidmuller’s innovative technologies and solutions firsthand in the Weidmuller world
The good news from Weidmuller Group, headquartered in Detmold, is that Weidmuller has won the famous award “German Brand Award” in the industry for its Brand management. The German Brand Award highly praises Weidmuller World as a model of successful brand strategy and a pioneering spirit in brand promotion and innovation. Weidmuller World provides the public with the opportunity to experience Weidmuller’s technology, philosophy, and solutions firsthand, winning the “Excellence in Brand Strategy and Creation” category of the 2023 German Brand Award. Weidmuller World presents the Weidmuller brand concept in a professional manner, showcasing the pioneering spirit engraved in the DNA of Weidmuller’s enterprise.
At Weidmuller World, we showcase various key technological innovations that drive a livable world in the future. We have created this place as a place for communication, hoping to arouse public enthusiasm for innovative technologies through this experience hall, “said Ms. Sybile Hilker, spokesperson for Weidmuller and executive vice president of global marketing and corporate communication. We aim to adopt a new and creative way of communication, interacting with interested visitors, and demonstrating to them that electrification is an indispensable part of the future
Ms. Sybile Hilker, spokesperson for Weidmuller and Executive Vice President of Global Marketing and Corporate Communications, is deeply pleased with the positive feedback received by Weidmuller World
German Brand Award: Award outstanding Brand management
The German Brand Award affirmed the successful Brand management of the company and brand. Since its launch in 2016, the German Brand Awards have become one of Germany’s prominent and famous brand awards. The annual German Brand Award is hosted by the German Design Committee. Established in 1953 on the initiative of the German Bundesrat, this committee has been committed to promoting the role of design and Brand management in enterprise success since its establishment. It is one of the world’s leading brand and design professional institutions.
The jury recognizes outstanding brand strategy, sustainable brand development, and innovative brand communication through the German Brand Awards. It affirms the companies that have successfully achieved brand publicity through Brand management and plays a decisive role in promoting Economy of Germany’s economic growth.